Boosted Odds: Live Enhanced Prices

How do you read the boost table?

Our boosted odds table includes everything you need to judge whether a price rise is worth taking, including the odds and selections.

Here’s an example of what a price boost might look like.

Suppose bet365 offers original betting odds of 2.00 on a popular market, such as a Premier League winner. They want to stand out from the crowd and encourage you to bet with them, instead of the competition. Therefore, they boost the odds from 2.00 to 2.25.

That doesn’t seem like a huge boost, but a £10 stake on 2.00 returns £20. The same bet at the boosted odds returns £22.50. Same bet, same risk, more in your balance. 

Those small margins add up over a season and could make the difference between profit and loss at the final count.

It’s always worth working out what your intended stake would return at the original odds, and then at the higher price. Then you’ll know whether the boost is worth your attention.

Remember, boosted odds don’t make a bet more or less likely to win. Only the potential returns are affected.

How we judge whether a boost is worth taking

The sports gambling experts at Soccerway understand online betting can be confusing at times. More information isn’t always better. That’s why we keep things as simple as possible for our readers, making it easier to understand and follow.

We show the original odds offered on a bet, alongside the boosted odds on the same selection. We quantify the uplift, and the T&Cs explain the finer details, including whether winnings are paid in cash or as bet credits.

The boosted odds feed applies only to bet365. 

At present, the feed doesn’t take into account what’s available at other sportsbooks. So other betting apps may offer higher odds or bigger boosts. It’s always worth researching the market or using a respected odds comparison site. 

An odds boost calculator is also a handy tool.

One bookmaker may offer odds of 3.00 on a selection to win, then boost them to 3.5. That’s great news, but there’s nothing to say a competitor isn’t trading at 4.00. That’s why it often pays to shop around.

Terms and conditions apply to all odds boosts and promotions at bet365.

Odds boost, enhanced odds, price boost or profit boost: what is the difference?

The modern gambling market is awash with eye-catching terms like odds boost, enhanced odds, price boost, and profit boosts. They all mean the same thing, right? Not exactly.

I’ll now cover each betting term in a bit more detail, making it easier to spot and understand the difference.

What is an odds boost?

Odds boosts are a common practice with UKGC-licensed bookmakers. 

The trading and marketing teams identify a popular selection and increase the odds. The goal is to make their offer stand out from that of their main competitors.

Example: Ladbrokes provides an Odds Boost token, allowing the customer to increase the odds on eligible bets that interest them most.

What are enhanced odds?

This is a broader term for odds that have been increased from the bookie’s original offer. You’re most likely to see this term used in promotions and the terms and conditions pages attached to offers.

Example: Man Utd to beat Liverpool at 2.5 boosted from 2.0.

What is a price boost?

In most cases, a price boost is simply another name for increased odds. Some bookmakers use it, but the small print is often the same as with enhanced odds.

Example: Ladbrokes offers Odds Boost tokens that customers can use on selections that haven’t already had their price improved.

What is a profit boost?

Interestingly, a profit boost is slightly different to a price boost. 

Instead of increasing the odds, a bookmaker may increase the winnings. Profit boosts are common on football accumulators, with more selections creating a bigger boost.

Example: The bet365 acca boost offers a 10% boost on multiples with five selections, up to a 100% boost on accumulators with 20 legs.

When do bookmakers release boosts and how do you catch them?

Timing is everything in sports betting, and that’s also true when chasing price boosts.

Unfortunately, there is no industry standard release time for price boosts and similar promotions. It can depend on the size of the boost, the sport, and the popularity of the event.

Some price boosts on horse racing appear on the morning of the race. Football boosts may be available an hour before kick-off, while others target in-play bettors.

What does that mean? Well, you must keep a close eye on the odds and market attached to your bets. 

You can check a bookmaker’s app throughout the day, focusing on the fixture and promotion tabs. However, it’s much quicker and easier to track the Boosted Odds feed on this page.

Boosts that are not worth taking

Some betting offers promise much more than they deliver. You’ll often find that’s the case when analysing the price boost terms and conditions. 

Here are some things to check when searching today’s price boost promotions.

Headline offer

A bookmaker may attempt to grab your attention by offering a sizable price boost. That looks ideal, but not if the odds were below the market’s average in the first place. 

Boosting odds from 5.0 to 6.0 makes for a great headline, but not if you’d get 6.0 or higher at other big-name bookies, and with no T&Cs attached.

Free bets

Another thing to be aware of is how the bookmaker pays out winnings.

A 20.00 price boost on a 10.00 selection is great, but read the small print; it may say returns are paid in free bet tokens rather than cash. You may also see bookies paying winnings in cash on the original odds, and free bets on the boosted odds.

Unwanted selections

You’ll notice just how popular Bet Builders have become recently in sports like football, tennis, and combat sports.

Traders create a Bet Builder and boost the odds. That’s only a positive if the Bet Builder includes selections you think will win. Greater odds on a Bet Builder with three selections aren’t worthwhile if you only agree with two of the picks.

As is often the case in sports betting, the strongest approach is the simplest. 

Research and select your bets, check the original odds offered, and also get the market’s best from an odds comparison app. You’ll then have a clearer picture of how useful a price boost is.

How Soccerway helps you use a boost

When checking today’s price boosts, you have two options.

You can research fixtures, including the head-to-head, league standings, and recent form. It’s then time to trawl through the bet365 app to find your selections for the day, and then check if they are offering enhanced odds or a similar promotion.

That all takes time. Thankfully, there’s a quicker alternative.

The modern Soccerway app and user-friendly website cover live scores, results, player performances, the latest data, predicted line-ups, and more. This information is worth its weight in gold to serious gamblers.

Alongside the data at Soccerway is a boosted odds live feed, so you have everything you need to make smart sports bets in one place.